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A logo is one of the most important parts of a company’s brand identity. Producing the right design, the right colour, letter style and shape all contribute to make a logo noticeable and memorable. When it comes to developing your company’s branding the logo type is the most important element of branding you will ever create. This is the first touch point for your clients or customers which sets the look and feel for your brand.
With its use on every advertising and branding material — business cards, billboards, vehicles wraps, apparel, social media, your website and more, a logo is something your customers are going to remember you by.
What are the benefits of having an effective logo?
It makes you more memorable
A well-thought-out logo helps keep your brand in the mind of potential customers, helping you to stand out from the crowd.
It portrays a professional image
Your logo gives your business a visual identity that contributes to your professional image.
It provides consistency
Once you’ve got your own logo, it can be used on your website, across social media, on physical products and on advertising materials, tying your work together and solidifying your brand.
Brings return on investment
Your logo is the foundation pillar of all your marketing materials, providing a professional image which attracts customers, therefore building your brand and business.